Brandon talks with Andy Cloyd and Anders Bill, the Co-Founders of Superfiliate, a new player in word of mouth. Superfiliate automates the creation of personalized storefronts for customers and creators. They talk about the problem with customer acquisition, the importance of diversifying the marketing mix and not relying on paid media, optimizing channels beyond traditional marketing tactics, and focusing on word of mouth. They explore how authenticity drives effective influencer marketing, aligning influencer and brand values, and effective loyalty
programs that provide value.