Brandon talks with Zac Brandenberg, co-founder and CEO of DRINKS, the online leader in adult beverage who pioneered the world’s first Wine as a Service (WaaS) platform and now the parent company of Electriq Marketing. They talk about the DRINKS acquisition of Electriq and the need to bring innovation to a highly regulated and fragmented industry that hasn’t changed since Prohibition. Zac and Brandon dive into the need to bring the power of Shopify to wineries so they can apply the same efficiencies, data, and customer experiences as other D2C brands. They unveil the upcoming DRINKS app on Shopify that will provide tax and compliance in the check-out system for wineries. They also use alcohol puns.