Forbes Top Content Marketing Trends To Stay On Top Of In 2022 A/B Testing Of Website Content
    Forbes Top Content Marketing Trends To Stay On Top Of In 2022 A/B Testing Of Website Content
    Expert Commentary

    Forbes Top Content Marketing Trends To Stay On Top Of In 2022 A/B Testing Of Website Content

    24 January 2022

    16 Top Content Marketing Trends To Stay On Top Of In 2022

    16 Top Content Marketing Trends To Stay On Top Of In 2022

    Sharing content that consumers find valuable to draw them into your sales funnel is a long game where unspoken rules and “goal posts” tend to shift from year to year.

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    So often, A/B testing is left to paid advertising landing pages and not utilized for organic search traffic on high-value SEO pages, such as pillar content pages and blogs. In 2022, try running an A/B test on your website’s most popular blog post and see if it helps increase conversion rate.

    Brandon Amoroso, electRIQ marketing

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